The Persuaders

Frontline examines the "persuasion industries" - advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.

Director: Barak Goodman
Director: Rachel Dretzin
Producer: Barak Goodman
Producer: Muriel Soenens
Producer: Rachel Dretzin