New iPhone Rumors: Release Date, Tech Specs and Prices

What can we expect from the new iPhone? Apple's secretive nature means it's hard to say what the new iPhone will look like, what features it will have or even what it will be called. That hasn't stopped a lot of speculation though - some reliable, some not-so-much! Here’s a round-up of the latest rumors, including: Release dates, New features, Design and Pricing

When will a new iPhone be released?

History suggests that September is a safe bet, with the iPhone usually being unveiled in the 1st or 2nd week. Apple tends to stick to a similar schedule, and so looking at past iPhone launches it seems the iPhone 15 could launch as early as September 6th.

However, a potential complication could set the iPhone launch back: new iPhone 15 leaks suggest that the iPhone 15 and iPhone 15 Pro Max models are facing reliability issues attributed to their new design. If this turns out to be accurate, the iPhone 15 and 15 Plus could debut in September, while the Pro models might be introduced later in October. Alternatively, Apple might opt to postpone the entire iPhone 15 launch until October.

This wouldn't mark the first instance where Apple had to postpone an iPhone launch. In 2020, the iPhone 12 lineup wasn't launched until October, and the Mini and Pro Max variants didn't become available until October.

As things stand, though, September appears to be most likely launch date prediction.

What will the new iPhone be called?

Logic suggests ‘iPhone 15’ but this is Apple, and… well, they have history when it comes to surprises. 

There’s always a chance Apple could name it something completely random too but, given we’ve had a few years of relative stability when it comes to iPhone naming conventions, the iPhone 15 seems like a pretty safe bet.

Several rumors are circulating concerning the new Pro Max model. Some reports propose that Apple has replaced the Pro Max with a new Ultra model, while other insiders state that this transition won't occur until 2024.

How many iPhone devices will launch in 2023?

The latest rumors suggest that Apple will stick to four models similar to last year's 14 series. The current rumored line-up is:

6.1” iPhone 15 (the standard model)

6.1” iPhone 15 Plus (a more powerful version of the standard model)

6.7” iPhone 15 Pro (a bigger version of the standard model)

6.7” iPhone 15 Pro Max (a bigger version of the Pro model)

How much will the new iPhone cost?

There haven’t been any official details of pricing yet. We’d expect the iPhone 15 range to retail around the same as the iPhone 14, however, we’ll have to wait for confirmation of the pricing.

What features will the new iPhone have?


As previously mentioned, there will be two main displays available: a 6.1” ‘standard’ screen and a 6.7” screen for the Plus and Pro Max (or Ultra) models.

Reports suggest that all models will incorporate the Dynamic Island feature, which is a refreshing change from last year as this feature was kept solely the Pro Models. However, only the Pro models will provide an Always on Display with refresh rates of up to 120Hz.


Leaks indicate that the iPhone 15 design could deviate slightly from the iPhone 14. These changes include thinner bezels, curved edges, and a brand new frosted glass back across all four models. Breaking from tradition for the first time in over a decade, Apple could also transition from the Lightning port to a USB-C port for charging.

Reports also propose that Apple has replaced the customary switch-style mute button with a press-type button. The rumors don't end there; this enhanced mute button could also serve as a customizable action button for various functions such as activating the flashlight, capturing a screenshot, and more.

An previously stated, rumors suggest that the entire iPhone 15 series will adopt the Dynamic Island feature, previously limited to the iPhone 14 Pro and Pro Max models exclusively.

As for colors, the standard iPhone 15 and 15 Plus lineup is anticipated to launch in Midnight, Starlight, red, along with new pink, blue, and green. The Pro and Pro Max (or Ultra) selection will be offered in gold, silver, black, in addition to new red and blue shades.


Similar to the iPhone 14 series from last year, the upcoming iPhone 15 and Plus models might not be equipped with a 'new' chip. Strong indications suggest that the flagship model and the iPhone 15 Plus will adopt the same A16 Bionic chip found in the iPhone 14 Pro and Pro Max models.

On the flip side, the iPhone 15 Pro and Pro Max (or Ultra) could be outfitted with Apple's most recent processor - the A17 chip. It's probable that the iPhone 15 and 15 Plus models will boast 6GB of RAM, while the iPhone 15 Pro and Pro Max models will experience an enhanced 8GB of RAM.


Allegedly, the entire iPhone 15 lineup will boast extra megapixels for the main camera lens.

Some sources suggest that the iPhone 15 Pro Max (or Ultra) model will feature a periscope lens and a new Sony sensor for the primary camera, which would further differentiate the Pro Max from the Pro models.

Likewise, the Pro model could receive some improvements, including an upgraded chipset and enhancements to the low-light and exposure sensors.

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