The Decluttr Annual Phone Depreciation Report

When is the best time to sell your phone?

Like with any tech you buy, the second your phone is out of the box its worth begins to depreciate, but which mobile phones hold their value the best? Using our own trade-in figures, we’ve created our Annual Phone Depreciation Report which compares the most popular mobile phones from the top 5 phone manufacturers, revealing which is likely to leave you with the biggest loss.

Use the chart below to see how well each mobile phone retains its worth.

  • Google Pixel
  • Google Pixel 2
  • Google Pixel 2 XL
  • Google Pixel 3
  • Google Pixel 3a
  • Google Pixel 3aXL
  • Google Pixel 3XL
  • Google Pixel XL
  • Huawei P10
  • iPhone 11
  • iPhone 11 Pro
  • iPhone 11 Pro Max
  • iPhone 7
  • iPhone 7 Plus
  • iPhone 8
  • iPhone 8 Plus
  • iPhone X
  • iPhone XR
  • iPhone XS
  • iPhone XS Max
  • OnePlus 5
  • OnePlus 6
  • OnePlus 6T
  • OnePlus 7 Pro
  • OnePlus 7T
  • Samsung 10
  • Samsung 10 5g
  • Samsung 10+
  • Samsung 7
  • Samsung 7 Edge
  • Samsung 8
  • Samsung 8+
  • Samsung 9
  • Samsung 9+
  • Samsung S20 + 5G
  • Samsung S20 5G
  • Samsung S20 Ultra
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Pricier mobile phones keep their value for longer

In the past few years, we’ve seen the price of the latest and most popular mobile phones being released jump up to over $1,000, but this doesn’t necessarily mean you will lose more money from forking out for the higher price tag.

After losing a lot of their value in their first month, The iPhone X and XS Max, which cost $999 and $1,099 on release, went on to lose the smallest percent of their value in the first 6 months of all the mobile phones studied, losing just 43% and 42%. The OnePlus 7 Pro which cost just $669 on release lost substantially more in its first 6 months, at 63%.

On average, the higher value mobile phones costing $900 or more lost 51% of their value in the first 6 months, whilst mid-range mobile phones costing $700 - $899 lost 56%, and cheaper mobile phones costing $699 or less lost 64%. After 12 months of release we see this pattern of depreciation continue, with the high value mobile phones losing 58% of their launch value, mid-range mobile phones losing 65% and low cost mobile phones losing 66%.

How will the new iPhone launch affect the worth of your phone?

The value of previous iPhone models will drop 15% in month 1 of the new iPhone release

After Apple release a new iPhone, we see an average drop of 15% in the value of its predecessors in the first month alone, with the drop increasing to a total of 26% in the third month. The largest drop from past releases was the iPhone XS and XS Max, which dropped by 40% and 39% in the month that the XR was released, which was only a month after their own releases. From looking at the history of drops in value from previous iPhone launches we were able to predict the drop in price for the iPhone 11 series after Apple launches its next wave of iPhones.

Which brands retain their value best?

  • Average value lost after 12 months
  • Average value lost after 24 months

Apple have maintained their spot at the top, with their mobile phones losing the lowest percent of value in the first 12 months, at 51%. The mobile phones go on to lose a total of just 67% on average by the end of the average 24-month contract period.

Samsung takes the second spot, but with a substantially higher average loss of 67% in the first year after release, and an 80% loss by the end of the second year. The Samsung S10 5G, one of the most expensive mobile phones the brand has released, has had one of the worst depreciations ever for the brand, losing 72% of its worth in just 12 months after release.

Google Pixels lost 69% of their value on average 12 months from release, but the brand is showing improvement, with the latest mobile phones Google Pixel 3a and Google Pixel 3aXL depreciating by 70% and 68%, whilst older models like the Google Pixel 2, lost 78% of its value in the same amount of time.

Huawei mobile phones retain value a little less than Google’s after the first 12 months of release, at a loss of 70%, but keep value better after 24 months, with an average loss of 81% of their value.

OnePlus mobile phones lose an average of 72% of their value in the first 12 months, but by the end of the average 24-month contract period, the value lost matches that of Google mobile phones, at 83%.

Which mobile phones are retaining the most value?

Average % drop in mobile phone value over 12 months

Of every mobile phone we looked at, the iPhone XS and XS Max, which cost $999 and $1,099, retained the highest percentage of their values in the first 12 months after release, dropping by just 45% and 43%. iPhones take 8 of the top ten spots for retaining value in their first year of release, showing the brand’s ability to hold value.

Which mobile phones are losing the most value?

Average % drop in mobile phone value over 12 months

The OnePlus 5 was the poorest performing mobile phone, losing a huge 91% of its value 12 months after release. This is followed by the Google Pixel 2, with a loss of 77%. No Apple mobile phones appear in this top 10 chart for loss of value.

Top Trade-Ins

The iPhones dominate the top 10 chart for the most traded in mobile phones, with the iPhone X taking up 3% of all trade-ins in the last 12 months. The mobile phone lost just 58% of its value in the first year of its release, earning it a place in our top 10 for retaining value. The iPhone 7 came in close second, another mobile phone which appeared in the top 10 for retaining value.