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Xbox vs PlayStation: Which Does America Love More?

It’s a war that’s raged on amongst the gaming communities for decades; which console is top dog?

Forget Trump or Clinton; we wanted to find out just where America stands on these two gaming goliaths. Is it Xbox One or PS4?


Going head to head – Xbox One vs. PS4

The dispute over consoles came to a head in November 2013, when the PS4 and Xbox One were unveiled to the world, just seven days apart.

PS4 might be killing it with worldwide sales at 35.9million to Xbox One’s 20million, but what’s the situation at home? Using Google Search Data we looked at which states searched the most for which console: PS4 or Xbox One.

Decluttr-xbox-ps-map

Surprisingly, it turns out we aren’t as torn on our gaming searches as our politics, with the US-made Xbox One topping the list in every state. That’s aside from one very important state in the gaming and tech world.

Home to Silicon Valley, California is the spiritual home of technology. It seems Californians are all about their PS4. Is there something developers and tech pioneers know that we don’t? Are Apple, Google and Tesla employees deliberately choosing a console that won’t see money going into Microsoft pockets?


Brand Loyalty

We also investigated which brand is the most popular overall.

Launched in December 1994, PlayStation had an almost seven year advantage to become the favorite gaming brand.

However, despite being launched in November 2001, our research suggests Xbox is still the most popular in the US, with PlayStation topping the searches in just 15 of the 50 states.

Decluttr-xbox-ps-overall-map (002)

Interestingly it seems PlayStation terms are searched more in certain areas, such as the West Coast, topping the polls in California, Oregon and Nevada. Which is a similar story in the South East states such as Florida, Louisiana, Mississippi, Alabama, Georgia and Tennessee.

It also topped the polls in metropolitan cities New York and Washington, whereas Xbox dominated the searches across the majority of the east and Central America.

So there it is America.


The Nerdy Bit

Research was carried out on 03/03/2016

Terms researched were:

Xbox

Xbox 360

Xbox One

PlayStation

PlayStation 2

PlayStation 3

PlayStation 4

PlayStation Portable

PS2

PS3

PS4

PSP

We used the Google Keyword Planning Tool to get an estimated number of searches for each of the above terms on a state by state basis.

Search trends data covers the last 12 months of searches, giving the average number of searches per term.

For the device map, the devices with the highest overall average number of searches was considered to be the most searched.

For the brand map, searches for the relevant products were aggregated on a state by state basis across the two brands.

StateDeviceBrand
AlabamaXbox One
Playstation
Alaska
Xbox One
Xbox
Arizona
Xbox One
Xbox
Arkansas
Xbox One
Xbox
California
PS4

Playstation
Colorado
Xbox One
Playstation
Connecticut
Xbox One
Xbox
Delaware
Xbox One
Xbox
Florida
Xbox One
Playstation
Georgia
Xbox One
Playstation
Hawaii
Xbox One
Xbox
Idaho
Xbox One
Xbox
Illinois
Xbox One
Playstation
Indiana
Xbox One
Xbox
Iowa
Xbox One
Xbox
Kansas
Xbox One
Xbox
Kentucky
Xbox One
Xbox
Louisiana
Xbox One
Playstation
Maine
Xbox One
Xbox
Maryland
Xbox One
Playstation
Massachusetts
Xbox One
Playstation
Michigan
Xbox One
Xbox
Minnesota
Xbox One
Xbox
Mississippi
Xbox One
Playstation
Missouri
Xbox One
Xbox
Montana
Xbox One
Xbox
Nebraska
Xbox One
Playstation
Nevada
Xbox One
Playstation
New Hampshire
Xbox One
Xbox
New Jersey
Xbox One
Xbox
New Mexico
Xbox One
Xbox
New York
Xbox One
Playstation
North Carolina
Xbox One
Xbox
North Dakota
Xbox One
Xbox
Ohio
Xbox One
Xbox
Oklahoma
Xbox One
Xbox
Oregon
Xbox One
Playstation
Pennsylvania
Xbox One
Xbox
Rhode Island
Xbox One
Xbox
South Carolina
Xbox One
Xbox
South Dakota
Xbox One
Xbox
Tennessee
Xbox One
Playstation
Texas
Xbox One
Xbox
Utah
Xbox One
Xbox
Vermont
Xbox One
Xbox
Virginia
Xbox One
Xbox
Washington
Xbox One
Xbox
West Virginia
Xbox One
Xbox
Wisconsin
Xbox One
Xbox
Wyoming
Xbox One
Xbox

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